Tourism & DMO
Understand your visitors. Strengthen your destination.
Visitor Profiles
Research that reveals who your visitors are, where they come from, what they do, and what drives their travel decisions.
Resident Sentiment
Surveys that measure how residents view tourism’s effects on quality of life, the local economy, housing, and community resources.
Economic Impacts
Analysis that quantifies visitor spending, economic activity, jobs, income, tax revenue, and return on investment.
Special Events
Research that profiles event attendees and measures visitor draw, attendee experience, spending, economic impact, and ROI.
Short-Term Rentals
Research that measures STRs’ role in the lodging market and their economic, housing, regulatory, and community impacts.
Air Travel
Passenger research that profiles air travelers, measures their economic impact, and identifies opportunities to improve and expand local air service.
OUR SERVICES
How it works.
We build each tourism research program around your destination, visitors, and decision-making needs, combining the right data sources to deliver clear, actionable findings.
1
Define the Objectives
Identify the questions, audiences, and decisions the research needs to support.
2
Design the Approach
Select the right mix of surveys, mobility data, economic modeling, and secondary research.
3
Collect the Data
Reach visitors and residents through intercepts, online surveys, panels and post-visit outreach
4
Analyze the Findings
Connect visitor characteristics, behavior, spending, sentiment, and economic impacts.
5
Share the Insights
Deliver clear reports, dashboards, and presentations built to guide action.
Clients we've worked with.
RRC works with federal, state, and local agencies to understand visitor use and plan for the future of public lands. Our experience includes the National Park Service, Colorado Parks and Wildlife, Minnesota DNR, NoCo Places, and Larimer County’s Our Lands, Our Future planning initiative.
Destinations we've helped shape
See all case studies ->
town of vail
Helping Vail make better decisions through resident feedback
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Jacksonville parks & rec
Understanding what residents want from parks and recreation
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town of telluride
Partnering with Telluride on decades of community planning
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Need better data about your destination?
Whether you’re looking to understand your visitors, measure tourism’s economic impact, track resident sentiment, or evaluate a specific program or event, we can design a research approach around your destination’s needs.