Recently, RRC Associates Director of Consulting Services Dave Belin was interviewed about the NSAA Beginner Conversion Study. Dave helps you to understand the lifecycle of customers that are trying skiing and snowboarding for the first time, and to use this insight at your resort. Dave breaks down some of the reasons why people leave snow sports, what makes lapsed skiers different, and what it takes to bring these visitors with previous experience on snow back to skiing and snowboarding. Listen to the First Chair podcast on Soundcloud.