The 2024/25 ski season is off to a strong start in Colorado, with early snowfall driving a surge in holiday visitation. Resorts along the I-70 corridor reported high skier traffic over Thanksgiving weekend, fueled by fresh snow, festive activities, and extended school breaks. The early momentum reinforces the importance of winter tourism to the Colorado ski industry economic impact.

An RRC Associates study cited in KDVR Denver found that skiing in Colorado contributes $4.8 billion annually, supports over 46,000 jobs, and generates $1.9 billion in labor income. These figures highlight the ski industry’s vital role in Colorado’s economy, particularly during high-impact travel weeks like Thanksgiving.

Skiers from across the country, and around the world, descended on resorts like Arapahoe Basin, Loveland, and Keystone, where heavy snowfall allowed more lifts and terrain to open early. Resorts enhanced the guest experience with winter-themed events, ice skating, tubing hills, and even Thanksgiving meals. Tourists described the high country as a “magical winter wonderland,” and local businesses benefitted from increased foot traffic in mountain towns. These early season gains have ripple effects, supporting everything from lodging and dining to retail and transportation.

The Colorado ski industry economic impact is not just about skier visits; it reflects how this legacy activity supports communities across the state. RRC’s research plays a key role in helping policymakers, tourism offices, and resort operators understand the broader benefits of a strong ski season.

Want to learn more about how ski tourism supports local economies? Explore our economic impact portfolio for additional insights.