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RRC Associates conducted an in-depth economic impact study for Vail Resorts and Colorado Ski Country USA, revealing the significant contribution of the ski industry to Colorado’s economy.
The study found that skiing generates $4.8 billion in annual economic output, supports over 46,000 year-round equivalent jobs, and contributes $1.9 billion in annual labor income across the state. Beyond the direct economic impact, the study also examined:
  • Skiing’s role within Colorado’s tourism and recreation industry
  •  Its substantial share of employment and tax revenue in mountain regions
  •  Visitor demographics, trip characteristics, and ski resort operations
The study also quantifies skiing’s share of the state’s tourism and recreation industry, and its sizeable share of the employment and tax base in Colorado’s mountain regions. The research documents the demographics and trip characteristics of Colorado ski visitors, and profiles various operational characteristics of the ski resort sector in Colorado.
This research report marked the first comprehensive update on the economic impact of Colorado skiing in nearly 20 years, earning national recognition for its insights into the ski industry’s role in regional and state economies. The findings continue to serve as a valuable resource for industry representatives, policymakers, and the public.