Many Americans are looking forward to traveling again this summer, with several new research studies pointing to a high level of interest in hitting the road. Upwards of 90% of American travelers already have at least one leisure trip planned for this summer, with an average of three leisure trips overall, according to research from Destination Analysts.

While many people are starting to feel generally safe doing certain travel-related activities, some visitors remain hesitant. For example, a recent national survey from RRC Associates shows that Americans are looking forward to outdoor events/farmers markets and indoor retail shopping, while some indoor facilities, like gyms/rec centers and bars/night clubs, are still viewed with caution.

Having a sense of how your visitors feel about these issues will allow local businesses and chambers to provide the right communication, safety guidance and level of service this summer.

Read more at Aspen Times.