Visitor & Economic Impact Research

RRC Associates partners with Ski Utah, the state association representing all Utah ski areas, to conduct in-depth visitor research and economic impact analysis.

Through comprehensive intercept and post-visit surveying at all Utah resorts, we analyze skier demographics, travel behaviors, and spending patterns to track trends in the visitor profile of Utah skiers.

In addition to visitor insights, our research quantifies the economic impact of skiing in Utah, measuring both on-mountain and off-mountain spending across lodging, dining, retail, and other sectors.

This data-driven approach helps Ski Utah and its stakeholders understand the industry’s contributions to the state’s economy, and make informed decisions to support sustainable growth.