Market Assessment & Mobility Analysis

RRC Associates conducted a comprehensive Market Assessment and Mobility Analysis for Winter Park Resort (part of Alterra Mountain Company), to support its planned infrastructure upgrades and market positioning. This study focused on two key research components: 

1) Competitive Analysis 

Using a combination of public and internal datasets, RRC evaluated Winter Park’s infrastructure, amenities, and guest experiences against a competitive set of nearby resorts. Key metrics included: 

• Resort infrastructure and offerings 
• Guest satisfaction and experience ratings (e.g., Ski Magazine rankings, RRC internal evaluations) 
• Benchmarking against industry standards 

This analysis provided Winter Park with a data-driven understanding of its market position, helping to identify competitive advantages and areas for improvement. 

2) Mobility Analysis 

Leveraging RRC’s MOVEMENT mobility research and analysis platform, we examined cellular activity data from 2019-2022 to assess skier visitation trends and movement patterns. This analysis provided insights into: 

• Changes in visitor demographics and behavior over time 
• Travel patterns and skier distribution throughout the resort 
• Market trends impacting visitation

By integrating competitive benchmarking and real-time mobility insights, RRC equipped Winter Park with the intelligence needed to refine its development strategy, optimize operations, and enhance its market positioning.