Trusted Research Partner

For over 30 years, RRC Associates has been National Ski Areas Association's (NSAA) core research partner, leading the most comprehensive national studies on the mountain resorts and snowsports industry. Key market research studies with NSAA include: 

• National Guest Experience & Demographic Study
• Kottke End of Season (Ski Operator) Study
• Economic Analysis of U.S. Ski Areas

These flagship studies shape industry trends, business decisions, and policy initiatives that impact the future of snowsports. As a key member of NSAA’s Growth Committee, RRC provides consumer data analysis and consulting to support long-term industry development.

Beyond national research, we regularly contribute to NSAA’s efforts by presenting at NSAA events, publishing insights in the NSAA Journal, conducting custom data analyses for policy initiatives, legal cases, and industry benchmarking.

RRC also manages NSAA’s historical datasets, overseeing the organization, maintenance, and analysis of vast industry data. We provide custom reports, data pulls, and statistical insights to support NSAA’s evolving needs. To enhance NSAA’s research capabilities, RRC developed an interactive digital database, offering real-time access to critical industry data.