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The Future of Skiing in British Columbia

A recent article in the Vancouver Province looks at the challenges and opportunities for ski areas in British Columbia, including global climate change, ageing customers, summer activities, and others. RRC’s Nate Fristoe and his research for Canada West is cited...

Watering the Seeds of Boating Growth

Nate Fristoe was featured in an article regarding a study for the Marine Industries Association about how to foster greater participation and ownership in the sport of boating. The first-phase findings of the study identified “key levers” for translating participation...

Boating’s uber-influencers

RRC’s Nate Fristoe recently presented findings from a study about the boating industry. One of the key observations was the importance of passionate boaters who introduce others to boating.  “Leveraging their influence has great potential for growing boating...

2012/13 Ski Season Wrap-Up

This is the time of year when ski areas are busy crunching their final numbers and measuring how the ski season went. Nationally and regionally, the 2012-13 winter was a big improvement from the season prior, but the numbers varied across different parts of the...

Snowboarding’s Stall

Snowboarding has always been a bit of a rebellious pursuit – “not your father’s sport” as they say.  Using an alternative way to slide down the hill, most snowboarders also dressed differently and relished their defiant attitude. But over the past several years, the...