MOVEMENT
Mobility research for destinations, transportation, and place-based planning
We help organizations use anonymized mobility data to understand visitation, travel patterns, traffic flow, and visitor behavior.
What is Mobility Data
Detect
Capture anonymized GPS signals from mobile devices to observe real-world movement.
Analyze
Apply geofences to structure raw data into meaningful locations, visits, and flows.
Inference
Connect patterns over time to reveal visitor behavior, trends, and interactions.
The Metrics That Define Visitor Behavior
From origin and dwell time to flow and cross-visitation, see the patterns driving movement, demand, and engagement.
Where are your visitors coming from?
Identify origin markets at the state, city, and regional level to understand your audience, measure reach, and target growth opportunities.
How long are visitors staying?
Measure visit duration and on-site engagement to evaluate experience quality, economic impact, and differences between visitor segments.
When is demand highest?
Pinpoint peak days and times to optimize staffing, operations, traffic management, and infrastructure planning.
How does visitation change over time?
Track trends across seasons, months, and events to understand long-term demand shifts and plan for variability.
Where else are visitors going?
See how visitors move between locations, attractions, and districts to understand relationships and regional travel behavior.
Who are your visitors?
Analyze demographic characteristics to better understand your audience, refine targeting, and support planning and development decisions.
What Mobility Research Can Do For You
Custom Mobility Research Dashboards
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